There was a lot going on at this year’s Winter Olympics. And so many Internet marketing lessons were evident, it takes two parts to talk about them all.

So here’s part 2 of the top 6 Internet marketing lessons taken from the Olympics.

Olympic Internet Marketing Lesson 4: If You Have a Bad Run, Get Up and Try Again

Torah Bright took home the gold—even after falling twice on her first run in the women’s half pipe. Then she had to get right back up and do her second run before anyone else went.

Here’s what she had to say about it:

“It didn’t faze me because I knew I had another run. I couldn’t change what happened there—it was done. I looked down on my family and thought, ‘Alright, well we’re here to have fun, we are going to have fun.’”

We’ve all seen plenty of offers for free Internet businesses when browsing the Web, but it is a good idea to beware of these businesses as a general rule of thumb. As the old adage says, “There’s nothing free in this world.” This is largely true, and free Internet businesses generally have many strings attached. Rather than pursuing them, it is much more advisable to find reasonable deals on stronger opportunities.

These no-investment businesses have a number of potential problems, among them:

• They may be scams.
• They may be worthless business opportunities.
• They may be ways for spammers to gather contact information.
• They are rarely as beneficial as those which have a small fee.

They May be Scams

At this point everyone has heard that there is money to be made on the Internet, but it can be useful to have some sort of Internet business guide to help you get your bearings. The Newbie’s Internet business guide aims to be general enough to help most types of business, and to give tips that make it easy for anyone to understand. This guide should act as a first step to help answer some of your immediate questions about starting business online.

A suitable guide should start by noting clearly that the Internet is not simply free money waiting to be had. While there are plenty of writers willing to tell you that you can make huge amounts of money without any work, this will be much more realistic and will aim to be much more honest than that. You can make a lot of money on the Internet, and eventually be making it in your sleep, but initially it will require some work. A guide like this can help point you in the right direction, but ultimately no guide is a substitute for hard work and perseverance.

The second thing it will tell you is that the type of business you choose is less important than how committed you are to making money. Many will tell you to choose something you’re passionate about, while other Internet business guides will tell you to choose a subject you are already very knowledgeable in. While they are right in teaching that a passion and area of knowledge can help you sell somewhat better, some of the most successful online businesses were started by people with no real interest in what they were selling. Rather, they went out and researched what areas sell best online, and chose one of those, even if they disliked it.

Immediately after completing the reading, the first thing you should do is to begin learning about keywords and search engines. These are the tools that will help you make your business flourish. You won’t find a guide that can explain everything about search engines and keywords, but a good one can get you started on the long road to understanding. Your profitability online will be directly affected by how well you can market to search engines, so pursue one that will highly inform you of search engines.

One of the major perks of running your own wireless Internet business is that you can do it from anywhere, and today we’ll talk about going wireless and how to bring your Internet business on the road. This means you can travel the globe, visit friends and family, or simply live a more active lifestyle than working a traditional job would allow, by working virtually anywhere.

The easiest way to run a wireless Internet business is to purchase a laptop capable of running everything you need to keep your business going. Many people choose a normal consumer laptop using a normal mail client to operate their email, and normal spreadsheet and word processing programs to handle documents for the business details. This is definitely the simplest way, but it does mean that you are subject to data loss if your computer is damaged or if your laptop is stolen.

You can mitigate these risks to some extent by choosing a more robust laptop. Computers that are meant to take a substantial amount of physical damage will lessen the chances that your machine will be hurt by falling on the floor or getting wet. Hardware security features, such as thumbprint recognition, may also act to deter some thieves, helping to protect the laptop.

You can also backup everything needed on a regular basis, ensuring that if you do lose your computer you will still have everything you need. Most people choose to use an online backup service for their wireless Internet business, as these services generally make multiple copies of your data and are housed in secure facilities. Others carry portable thumb drives or small hard drives with them to make their own backups of their materials. Still others may set up a connection to a home computer so that they can sync their laptops wirelessly with their home computers from the road, making sure there is a copy at home all the time.

As cottage industries go, home Internet marketing is a giant. This is due to the proliferation of tens of millions of websites with something to sell. Home Internet marketing attempts to fill the marketing needs of e-commerce sites as well as of those sites individually owned and operated for a profit. The majority of owner-operated sites these days are in the form of blogs. Web pages whose owners simply want to sell their services in a freelance capacity are also plentiful. Both types of businesses are in need of home Internet marketing services.

Home Internet marketing often takes the form of individuals working at a marketing firm that organizes freelance Internet marketing specialists to provide clients with a broad spectrum of services. From the individual freelancer to a large company, it is an activity that’s growing at lightning speed.

There are great advantage of the vast, instantaneous information resource that is the Internet. Every so often a technological advance comes along that dramatically changes the way societies function. The World Wide Web is such an advance. Internet marketing is but one of countless ways businesses have seen their strategies altered as a result of the Internet. And the expanse and capability of the Internet is still growing. Everyone and everything is on the Web.

If content is king in Internet marketing search engine optimization, then having accurate topical descriptions of that content is key to driving engines and their traffic to your site. Since over half of all online users find their information through search engines, it becomes crucial to fully understand the concept.Search engines are a huge part of any online campaign for the simple reason that users of the Internet trust them. So how do you ensure that these users will search and find themselves on your landing pages? Here is a helpful guide taken from a simulated Internet marketing school syllabus.

• Web Savvy 101: Internet marketing search engines come in all sizes. Regional search engines do exist; they’re just in other countries.
• Online Resources: Internet marketing search engine experts are your friends. If you can’t hang out with them, know what books they’re reading.
• Mining the Net: Search engine optimization … SEO does not mean Selling Executive Options.
• The Information Age: The search engines are not the information gurus … websites and their posted content are.
• Web Basics: SEO changes frequently. Learn the latest trends.
• Living in a Digital Era: Search engines see the big picture. Images upload with Web tags. Make them relevant to your brand.
• Website Linking: How to be the Big Web on campus. These search engines can be cliquey, so make your own sorority.
• The New Net: Internet search engines get social, and so should you. Extra Credit: Flip the script. Learn how to have your customers offer YOU free stuff.
• The Internet Dictionary: Words to the trillion. Internet search engine optimization, where your wordiness shines.

We’ve had some fun with our fictitious business-school course offerings, but we can learn from their titles. Web-savvy businesses take their growth to the next level with Internet marketing. Understand that search engine optimization is best handled by experts, especially for unpaid search result listings. Search engines in a foreign target market can be optimized for your subdomains by native firms.